Those 15 second pre-roll adverts are becoming increasingly grating to my ears. I typically hit mute or close the tab until they’re finished before getting on with the video.

According to Ari Jacoby, the CEO of Solve Media, less than 2% of users engage with a typical pre-roll ad. “Consumers skip about 70% of pre-roll ads and generally tune-out otherwise,” he says.

This is why Solve Media has decided to apply …